I'm based in Los Angeles, directing, shooting, and editing for brands like Nike, Jordan Brand, and the NBA through Victory Creative Group. Nearly a decade in, I still approach every project the same way — figure out what's true about it, then find the most compelling way to show that. Wearing all three hats isn't accidental. When you understand every part of the process, the work gets sharper. Whether it's a commercial, a documentary, or something in between, it starts and ends with story.